Product development
Bring your next collection into focus.
Start with a product reference, a commercial brief or a gap in your assortment. We work through the details with you, from the intended look and material direction to sampling and the specification needed for the next stage.
Share a development brief
Begin with the decisions that matter.
Who is the product for? Where will it be sold? What price position and delivery format does it need to fit? These questions give development a useful starting point and help surface trade-offs before a sample is made.
A clear route from brief to specification.
Define the direction
Share the category, reference images, target market, price position and expected quantity.
Review the options
Discuss materials, dimensions and construction choices against the brief.
Review the sample
Record the comments and changes that need to be resolved before approval.
Agree the specification
Confirm the product details, packaging requirements and agreed order conditions.
Plan the next stage
Establish the communication points and responsibilities for the order.
A clear brief makes room for better design.
Bring us your target customer, price position, product category and the details that matter most. We use that starting point to explore a direction, review the practical choices and develop a sample worth discussing.
Your brief
Market, intended customer, product category, target price and functional priorities.
A considered direction
Product proposals, material options and the main commercial or construction considerations.
Sample and refinement
A physical reference to review, with comments captured clearly for the next version.
Agreed specification
Confirmed dimensions, materials, finish, packaging and relevant requirements for the order.
Presentation planning
Product information and visual assets discussed around the confirmed design.
Meet the designers.
Design details, kept in order.
Clear drawings, sample comments and version records help everyone work from the same reference. Where a project includes custom development, private labelling or exclusivity requirements, we discuss the scope and record the agreed terms as part of the brief.
The brief behind a better conversation.
Include your reference images, preferred materials, size requirements, target quantity, destination and intended launch date. If some decisions are still open, tell us which ones you would like to explore.
Start a development brief